Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now. But you can’t just promise a time-constraining offer and leave it at that. You have to captivate your audience with your copy and convince them to say “yes.” Use these five writing tricks to get your audience to act on limited-time special offers.
Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now. But you can’t just promise a time-constraining offer and leave it at that. You have to captivate your audience with your copy and convince them to say “yes.” Use these five writing tricks to get your audience to act on limited-time special offers.